For an in-depth analysis of your websites SEO health we perform a comprehensive website health assessment.
What Is a Website Audit?
The important points of a Website Audit
1. Website Performance Optimisation
Website audits usually evaluate a site not only for its content but also for its technical performance.
As a result, an audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure. Basically assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website.
2. Search Engine Optimisation
By conducting a website audit, We’ll be able to identify any missed SEO opportunities. Consequently this will remedy any misguided or poorly executed SEO pitfalls (e.g. keyword stuffing, exact match anchor text links, etc.) throughout the content of your website.
It will also allow us to re-focus the SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won’t be applying misguided practices just to show up at the top of the search engine results pages (SERPs).
3. Conversion Rate Optimisation
Website audits also enable us to re-evaluate the effectiveness of your website in terms of lead generation and conversion. As a result, you’ll be able to spot any previously overlooked opportunities to convert visitors into leads. You can add relevant CTAs, as well as identify deficiencies in your landing pages so you can optimise them to boost conversions.
4. Competitive Analysis
Conducting a website audit will allow us to compare your website to your competitor’s. We can analyse how well you’re ranking against competitors for keywords and determine potential new sources of revenue.
We can use external tools, to perform an audit on your competitor’s websites to gather more insights. You can learn how your competitors are attracting visitors and see how they’re garnering conversions.
Ultimately, this will help us formulate new tactics and strategies for your site.
5. Identify Issues
When We do a website audit, you’ll be able to find issues that are hurting your SEO and conversions. Perhaps it’s broken links, hidden content, long page load speed times, or more. Identifying these issues will help repair issues that are diverting traffic.
Assessing both the content and technical aspects of your website will open up opportunities. And afterwards can drastically improve the traffic and conversions your website.
Now that you know what a website audit is and why you should do one, contact us to initiate an audit.