Much like user experience design, website design is made up of a variety of different disciplines and an expert awareness of all that is required to make a website achieve its goals.
To ensure your site looks its best there must be strength in graphic design, branding and human computer interface design. In order to ensure it is easy to use, a knowledge of web accessibility, usability and user experience design is a must. And, to ensure it can be found, understanding social media integration, search engine optimization and browser optimization, as well as competency in a range of web development programming is also crucial.
The design of any site comprises not just the look, but its simplicity of use, how it reads, how fast it runs, whether it is secure and whether it engages across a variety of platforms.
A good website can establish credibility, demonstrate your brand principles and your vision, communicate your message and your services through personalized or segmented means, it can allow product purchases, register interest, qualify or capture leads, demonstrate thought leadership, generate conversation or provide two-way communications and so much more…
For too many organizations, opting for a cheap, off-the-shelf website template is the common result when choosing a website design supplier. Normally, a lack of investment in your website yields poor results, not just in its representation of your brand, but also in the lack of visibility across search engines and social networks.
We’ll work with you to document the key challenges your website will be designed to solve, discover the best ways of presenting you to your core audience, help them find their way to your core messages, products and services, and put methods in place to monitor performance to discover what does and doesn’t work.
Serenity Digital brings expertise in brand design, graphic design, user experience design, human computer interaction design, accessibility, usability, cyber security, programming, database design, content management, social networking integration, search engine optimization, browser optimization and more.
If you’d like to meet with our experts to discuss your existing website and its future improvements, or to discuss a new project, please get in touch
Book a 15 minutes discovery call with one of our digital experts and we will get back to you ASAP.
