SEO Tools – Ahrefs vs Semrush Comparison

With a plethora of SEO tools available in the Australian market, finding the right solution to effectively analyse local online businesses can be a challenge. Amidst numerous options, determining the best SEO software that can elevate your search engine performance, drive traffic, and establish your dominance in the industry becomes crucial.

Making this crucial decision requires digital marketers and SEOs to carefully compare multiple options. However, this process is not only time-consuming but also tedious, considering the extensive range of tools available in the market.

Ahrefs vs Semrush

After extensive research, we have identified the top two SEO tools and platforms in terms of popularity and toolset: Ahrefs and SEMrush. These platforms have gained widespread recognition in the industry. To provide a comprehensive analysis, we have compared them against each other across four crucial aspects of SEO:

When comparing Ahrefs and SEMrush , we evaluated their performance in four crucial aspects of SEO:

1. Keyword Rank Tracking:

We examined how each platform tracks and monitors keyword rankings, allowing you to gauge your website’s visibility and track your progress in search engine results.

2. Competitive Research:

We assessed the tools and features provided by each platform to analyse your competitors’ strategies, uncovering valuable insights that can help you stay ahead in your industry.

3. Backlink Analysis:

We looked into the capabilities of each platform to analyse and monitor backlinks, enabling you to understand your link profile, identify quality backlink opportunities, and improve your website’s authority.

4. Website Audit:

We examined the website auditing features offered by each platform, assessing their ability to analyse and identify technical issues, optimise on-page elements, and improve overall website performance.

By comparing Ahrefs and Semrush in these crucial aspects, we aim to help you make an informed decision and choose the SEO platform that best suits your business needs.

Before diving into our analysis, it’s important to note that each of the analyzed solutions excels in different aspects of search engine optimization (SEO) and offers valuable features. We will be focusing on four key areas of SEO and evaluating the strengths and weaknesses of each platform.

Below, you will find a breakdown of the features offered by each solution in these four areas. Additionally, we will provide our conclusions and considerations, taking into account the price-to-quality ratio to help you gauge the value you can expect from your investment.

So, let’s get started and find out which SEO software can deliver the best results for your specific market.


Does it rely solely on back-links for its strengths?

Ahrefs has established itself as a prominent player in the SEO industry, with its name being familiar even to beginners in the field. Renowned as a go-to platform for many SEO experts, Ahrefs offers a comprehensive range of tools for backlink analysis and boasts a robust domain database. Additionally, its keyword research tools are particularly valuable for English-speaking countries.

While the other two SEO solutions offer similar features, it’s important to delve into what sets Ahrefs apart by examining its key tools.

1. Keyword position tracker by Ahrefs

Ahrefs was designed with three major objectives in mind: driving more traffic, gaining competitive intelligence, and establishing dominance in your niche. When it comes to tracking keyword rankings, Ahrefs offers a wide range of features to assist you:

  • Monitoring mobile and desktop search engine rankings.
  • Analysing search results in over 150 countries.
  • Staying updated on your site’s visibility and rankings history.
  • Monitoring SERP features.
  • Organising keywords into groups using filters and tags.
  • Comparing your site’s rankings to competitors.
  • Generating comprehensive SEO reports.

With Ahrefs, you have a powerful toolkit at your disposal to effectively track and optimize your keyword rankings.

ahref backlink profile

2. Competitive research by Ahrefs

While Ahrefs doesn’t have a dedicated competitor research SEO tools, it offers various features that allow you to gather valuable insights on your competitors. Here’s how Ahrefs can help you in competitive research:

  • Access to extensive data on organic search queries, including millions of keywords worldwide, including Australia.
  • Explore successful competitor pages that are driving traffic using Ahrefs’ Site Explorer.
  • Track keyword rankings on major search engines.
  • Analyse the backlink profile of any website to understand their link-building strategy and the quality of referring domains.
  • Identify top guest-blogging platforms to leverage for content promotion.
  • Discover low-competition keyword topics using Ahrefs’ Content Explorer.
  • Uncover overlooked opportunities for targeted search queries.
  • Identify broken pages on competitor websites that present an opportunity for you to offer relevant content or solutions.
  • Identify broken links from competitors and use them to reach out to the referring sites, suggesting they link to your website instead.

While Ahrefs may not have a dedicated competitor research tool, its comprehensive set of features empowers you to gain valuable insights into your competitors’ strategies and leverage that knowledge to enhance your own SEO efforts.

3. Backlink analysis by Ahrefs

Ahrefs’ backlink analytics tool is highly regarded in the SEO community as a powerful resource for researching and analyzing backlink profiles. Here are some key features offered by Ahrefs in backlink analysis:

  • Access to a comprehensive and extensive index of backlinks, providing laser-accurate results on any site’s backlink profile.
  • Compare the backlink profiles of any two websites, allowing you to identify similarities, differences, and potential opportunities.
  • Analyze the dynamics of a site’s backlink profile over time, helping you understand how it has evolved and identify trends.
  • Identify link spikes, which are sudden increases or decreases in the number of backlinks to a website, providing insights into potential link building strategies.
  • Pinpoint referring domains of both low and high quality, helping you assess the overall strength and authority of a site’s backlink profile.

With Ahrefs’ backlink analytics tool, you can gather valuable insights into your own backlink profile as well as those of your competitors, enabling you to make informed decisions and develop effective link building strategies.

4. Website audit by Ahrefs

Ahrefs’ website audit tool is a valuable resource for conducting comprehensive analyses of your website’s technical aspects, identifying errors, and receiving actionable suggestions for better SEO performance. Here are some key features of Ahrefs’ website audit tool:

  • Receive a detailed analysis of your website, presented in an organized manner through textual components, tables, and charts. This allows you to understand both the big picture and the granular details of what needs to be optimized.
  • Analyze over 100 SEO issues categorized into areas such as performance, meta data, poor content, hreflang, and link issues, among others. This comprehensive approach ensures that no potential problem is overlooked.
  • Customize the audit to focus on specific technical issues that are relevant to your website. This feature is particularly beneficial for experienced SEO tool professionals who require more detailed insights beyond the standard checks.
  • Store all of your audit data in the cloud, eliminating the need for local storage and providing easy access to your progress and historical data.
  • Receive suggestions on how to enhance your website’s mobile version, ensuring that your site is optimized for mobile users and adheres to mobile SEO best practices.

With Ahrefs’ website audit tool, you can gain a thorough understanding of your website’s technical health, address any identified issues, and improve its overall performance in search engine rankings.


Ahrefs is a prominent player in the SEO industry, particularly known for its top-notch backlink analysis and competitor intelligence tools. It offers a vast backlink database and provides valuable search query suggestions, making it a valuable resource for SEO professionals. Additionally, its content planning features can assist in developing effective marketing strategies.

However, there are some drawbacks to consider. The keyword rankings data provided by Ahrefs has been found to be inaccurate, and its website audit solution is outdated. The tool lacks advanced filters for analyzing referring domains and has limited options for checking internal links. Furthermore, the user interface could be more intuitive, and the cost of accessing all necessary data can be quite high.

Despite these limitations, Ahrefs remains a solid choice for conducting keyword research, competitive analysis, website audits, and backlink research. It offers valuable insights and can support your marketing and content planning efforts. While there are some areas for improvement, Ahrefs continues to be a popular and reliable tool in the SEO industry.


Does Semrush satisfy the high expectations surrounding it?

Upon initial inspection, there may not appear to be a significant difference between Semrush and SE Ranking in terms of SEO software. Both solutions provide a comprehensive set of tools for SEO professionals and marketers, empowering them to optimize their websites, create high-quality content, and enhance advertising campaigns across search engines and social media platforms. Essentially, these tools encompass all the necessary functionalities to manage various aspects of digital marketing.

Semrush is particularly valuable for comprehensive SEO activities, ranging from keyword research and competitor analysis to website auditing. Notably, it excels in SEO research and offers robust capabilities for gathering competitive intelligence.

Although these two tools have their unique features and limitations, it is essential to delve into their respective strengths and weaknesses, specifically in the areas of keyword rank tracking, competitive research, backlink analysis, and website auditing.

1. Keyword position tracking by Semrush

When it comes to monitoring keyword rankings, Semrush recognises the importance of understanding the incremental steps that contribute to an effective SEO strategy. It’s not just about the end results, but also the smaller optimisations that impact a website’s performance in search engine rankings.

Semrush’s rank tracking SEO tools is designed to provide marketers with insights into how specific actions and optimisations affect a site’s standing in search results. Here are the key features of Semrush’s rank tracking capabilities that demonstrate the value you can expect from this SEO platform:

  • Comprehensive tracking of keyword rankings on both mobile and desktop devices.
  • Competitor ranking analysis for any URL, domain, or subdomain.
  • Local and national keyword rankings for targeted insights.
  • Niche volatility and dynamics analysis to understand industry trends.
  • Multi-lingual and multi-location tracking to monitor rankings in different regions.
  • Advanced data filtering options with over 15 filters for precise analysis.
  • Identification of top competitors and direct competitors in your niche.
  • Automated email reports for easy monitoring and analysis.
  • Instant notifications for significant changes in keyword rankings.

By leveraging these features, Semrush empowers users to make data-driven decisions and optimize their SEO efforts for improved search performance.

Semrush keyword position tracker

2. Competitive Research with Semrush

When it comes to competitive research, Semrush provides a comprehensive set of features to help you gain insights into your site’s performance as well as your competitors’. Here are the key features of Semrush’s competitive research module:

  • Competitive traffic analysis: Understand the traffic sources, paid campaign data, and overall performance level of your site and competitors in Australia and other countries.
  • Global marketing trends: Discover what strategies are working for most websites and leverage those insights for your own marketing efforts.
  • Untapped opportunities: Identify new opportunities for your sites by uncovering areas where competitors may be under-performing.
  • Organic ranking strategies: Learn from your competitors’ successful organic ranking strategies and apply them to improve your own search performance.
  • Gap analysis: Identify keywords that your site is not currently ranking for, but your top competitors are, allowing you to focus on closing the gap.
  • Detailed competitor analysis: Gain a deep understanding of your competitors’ websites, including their strengths, weaknesses, and overall online presence.

By utilising these SEO tool features , Semrush empowers you to stay ahead of the competition, uncover new opportunities, and make data-driven decisions to enhance your online visibility and drive better results.

3. Backlink analytics with Semrush

When it comes to backlink analysis, Semrush provides powerful SEO tools to help you develop a comprehensive link-building strategy. Here are some key features of Semrush’s backlink analytics tools:

  • Track backlinks: Discover and monitor the links pointing to any website. Stay updated on new and removed backlinks, and analyse how backlink profiles evolve over time.
  • Referring domain quality: Assess the quality of referring domains to determine if they would be beneficial partners for your site’s backlink profile.
  • Competitor analysis: Identify the backlinks that your competitors have but you don’t. Use this information to expand and enhance your own backlink profile.
  • Comparative analysis: Compare your backlink profile side by side with any competitor’s profile. Analyse the differences and uncover opportunities to improve your link-building strategy.

By leveraging Semrush’s backlink analytics tools, you can gain valuable insights into your backlink profile and those of your competitors. This information will help you make informed decisions to enhance your website’s authority, visibility, and search engine rankings.

4. Website audit by Semrush

Semrush offers a powerful website audit tool that provides a comprehensive analysis of websites, ensuring optimal performance for both users and search engines. Here are some key benefits of Semrush’s website audit module:

  • Technical issue identification: Identify a wide range of technical issues, including page load speed, meta tag optimisation, and more. Addressing these issues can greatly improve your site’s overall performance.
  • Content analysis: Discover any issues related to your site’s content, such as duplicate content or missing meta descriptions. By resolving these issues, you can enhance your site’s relevance and visibility.
  • Detailed technical reports: Access in-depth reports that highlight all errors and issues found during the audit. These reports provide valuable insights for making necessary improvements.
  • Prioritisation of fixes: Receive notifications that prioritise the issues that require immediate attention. This helps you efficiently allocate resources to address critical issues first.
  • Progress tracking: Keep track of the changes you make and monitor your progress over time. This allows you to measure the impact of your optimisations and track the improvements in your website’s performance.

By utilising Semrush’s website audit tool, you can identify and address technical issues, optimise your site’s content, and continuously improve its overall performance. This will contribute to better search engine rankings, enhanced user experience, and ultimately, the success of your online presence.

Our verdict on the SEO Tool Semrush

Semrush offers a comprehensive set of tools and features that cater to the needs of digital marketing professionals. While it has its strengths, it also has some areas for improvement. Let’s take a closer look at the verdict on Semrush:


  • Quality search query database: Semrush provides a vast database of search queries, allowing users to gather valuable insights and make informed decisions based on accurate data from this SEO tools.
  • Insightful backlink analysis: With its backlink analysis tools, Semrush offers valuable information on competitor backlink profiles, enabling users to identify new link-building opportunities and optimise their own backlink strategy.
  • New features and updates: Semrush is continuously evolving, introducing new features and updates to stay relevant and meet the changing needs of its users. This commitment to improvement ensures that users have access to the latest tools and functionalities.
  • Useful PPC campaign data: Semrush offers valuable data and insights for PPC campaigns, allowing users to optimise their paid advertising strategies and maximize their ROI.


  • Confusing position tracking setup: Some users may find the setup process for position tracking in Semrush to be confusing or less intuitive, requiring additional time and effort to get it configured correctly.
  • Keyword rankings could be more accurate: While Semrush provides keyword ranking data, there have been instances where the accuracy of these rankings has been questioned. Users may need to cross-reference this data with other sources for more accurate results regarding the SEO Software.
  • Not very pocket-friendly: Semrush’s pricing plans can be relatively expensive, especially for small businesses or individual users with limited budgets. It may be more suitable for professionals or larger organisations with multiple projects and higher search query volumes.
  • Interface navigation challenges: The user interface of Semrush can be complex and overwhelming for some users, requiring a learning curve to navigate efficiently and access all the desired features and functionalities.

Overall, Semrush is a powerful SEO tool with a robust set of features. It excels in providing insights, analysing backlinks, and supporting PPC campaigns. However, it may not be the most cost-effective option for everyone, and the user interface may require some familiarity to fully utilise its capabilities.


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