Important Ideas for Responsive and Appealing Website Design That Convert!
A whopping 94% of users are likely to ditch a website due to its subpar design.
Designing a website entails numerous factors to ponder over, such as the company’s brand image, the information to be communicated, and ensuring an optimal user experience. With countless distinctive websites available online, devising innovative ideas for web design can be quite daunting. Hence, how can you stay abreast of the latest trends while remaining faithful to your company’s brand identity?
It’s not necessary to pursue every web design fad. Instead, focus on identifying the trends that can enhance your website and integrate them into your design. The same principle can be used when seeking inspiration for your website’s design. Here are some suggestions to kickstart your inspiration.
1. Illustrations
Using design inspiration in the form of illustrations is a flexible method of familiarizing your audience with your brand. In addition to providing an aesthetic aspect to your website, illustrations offer a visual representation of your brand’s message.
You can utilize illustrations for various purposes, such as branding, storytelling, mascots or characters, and establishing themes. Unlike generic stock photos, illustrations reveal your business’s distinctive character. Nonetheless, the cost of illustrations can be significant, so it’s advisable to select one or two illustrations to incorporate into your site.
2. Neutral Color Schemes
Here’s another suggestion for website design: The color scheme is a significant element to consider. A survey conducted by Business Insider revealed that approximately 85% of consumers’ purchase decisions are influenced by colors.
To ensure a pleasant user experience, neutral color schemes or pastel shades are recommended as they are gentle on the eyes and promote a sense of tranquility. Examples include warm browns, greys, pastel blues, natural greens, or sand tones. An unobtrusive background also highlights your call-to-actions, branding visuals, and product information. If you collaborate with a freelance web designer, they can assist you in selecting the ideal color scheme by understanding its psychological effects.
3. Animation
Animation is an incredibly vibrant option for web design that can breathe life into your web pages. Even the simplest GIFs can leave a lasting impression and make your content more engaging while aiding users in retaining information.
Animation can serve both aesthetic and functional purposes, as it can grab your audience’s attention and provide a reaction to their actions. For instance, even the act of scrolling through a web page can trigger an animated response.
However, when incorporating animation into your web design ideas, it’s crucial to keep it brief and include a call-to-action.
4. Videos
According to a survey conducted by Forbes, internet users spend an average of 88% more time on websites that include videos compared to those that don’t. Therefore, it’s evident that videos are a powerful element of web design. You can utilize brief instructional videos to highlight your product’s features.
When integrating a video into your website, you can configure it to play automatically when the user accesses your site. However, keep in mind that some individuals prefer to browse in silence, so be cautious when including videos with sound.
5. Pop-ups
Digital marketers typically utilize this design inspiration to generate leads and promote products and offers. Pop-ups must be created tastefully to avoid irritating users who are solely interested in reading your content. Nonetheless, this web design approach is highly effective, and you should not disregard it.
6. Floating Navigation Menus
To ensure a positive experience for all visitors to your site, navigation menus are essential. However, they can also be visually appealing by incorporating the elements of your brand identity, such as font and color. Furthermore, you can add floating menus to facilitate navigation and encourage users to explore other areas of your site.
7. Testimonials – Customer Reviews
While this is the final item on our list of web design ideas, it is by no means the least effective. Potential customers often read testimonials and feedback before making a purchase decision. Therefore, featuring your best testimonials on your homepage can significantly increase conversion rates.
You can highlight testimonials and reviews by incorporating them into graphics, and you can even create an automatic slider to display them, so visitors do not need to scroll through them manually.
CONCLUSION
As you can see, there are quiet a few steps involved to get everything in a perfect balance.
We are more then happy to help you with all of those steps, simply click on the button below to get the ball rolling.
Considerations When Seeking Design Inspiration.
When searching for design inspiration, it’s important to remember that web design isn’t just about aesthetics. The functionality and effective communication of your brand message are equally important. Here are some key aspects to consider:
- User-Friendliness: A good website design strikes a balance between aesthetics and functionality. It’s important to ensure that your website is easy to navigate and can be viewed on multiple devices.
- Value Proposition: Your website, especially your homepage, should be engaging and demonstrate the value that your products or services provide. Clearly communicate how your business addresses customer pain points and what sets you apart from competitors.
- Consistent Brand Identity: Your brand identity should be reflected in your website design. Use your brand colors, logo, and tagline consistently throughout your site, and ensure that your messaging is aligned with your brand values. Visitors should be able to easily recognize your brand.
Whether you’re creating a website from scratch or updating an existing one, these web design ideas should inspire you to dive deeper into the process. Keep in mind that effective web design is about more than just aesthetics – it’s also about functionality and user experience. By incorporating these ideas, you can create a site that engages visitors and ultimately converts them into customers.
If you’re ready to get started, be sure to check out these important principles of web design to help tie everything together.
Get a Stunning Website Designed from Scratch
Now that you have a good understanding of the fundamental elements of web design, it’s time to put your knowledge into practice and start building your website!
If you’re aiming for a sophisticated and bespoke WordPress website that represents your brand identity flawlessly, you may want to explore our Custom Website Design service.
The process of our Custom Website Design service is designed to provide you with a polished and unique website that perfectly represents your brand.
It begins with a 1-on-1 call with your project manager, who will guide you through the requirements form to collect content and define your goals. We will then gather your existing logo and key branding materials into a simple, one-page reference sheet to ensure your website design aligns with your brand.
Our professional designers will create a custom prototype of your new website, which you can easily provide feedback on. Once you approve the design, we will proceed to code it into a high-performance WordPress website. To ensure your satisfaction, we include revisions from the beginning, with two rounds of design revisions and two rounds of code revisions for every page on your site.
Your finished website will be SEO-ready, mobile-responsive, and packed with features, such as a custom blog, content forms, analytics, and e-commerce functionality. For an additional fee, we can even upload products to your online store.
