The importance of branding
Having your brand identity carefully designed and clearly documented is an important step in ensuring your organization will be taken seriously in your marketplace.
It will align you with the serious players in your market and will demonstrate to your consumers that you are a trustworthy organization capable of communicating clearly.
A carefully considered brand identity will ensure that your organisation is reflected consistently and correctly across a range of mediums. You should aim to stand out from your competitors, openly communicating your mission, products, services and unique selling proposition, but most importantly your visual identity should appeal directly to your audience. When coming into contact with your communications they should immediately get an idea of what it will be like to engage with your organization.
Having a clearly defined brand also has many internal benefits too. To ensure that your staff understand who they work for and how they should represent your organization, they should be provided with access to your brand guidelines. A strong brand also adds value to your organization financially, as most organizations are worth far more than their physical assets.
Brand identity involves documenting and designing the following:
Starting with the Fundamentals
To begin the process of designing your brand we start with a series of workshops designed to capture all the information we need.
During these sessions we’ll discuss your audience, consider your competition, document your mission and values, establish how you’re unique, work on your personality and discuss your current position.
Next up we’ll get to work creating initial concepts for the style we believe your brand should follow and then through a series of iterations, we will finalise your visual identity and document your brand identity.
Any newly documented and designed brand identity will always be sympathetic to the history of your organisation and we’ll work with you to best decide how your new look will be rolled out in the most cost effective and efficient way.